Audience Theory.

In today's lesson we learnt about different audience theories, before we make our film opening we need to consider our audience and what our film opening will do to them.
Here are some of the audience theories we learnt.
Hypodermic Needle Theory
This is when the audience receive the information from the film without having to think about it (using their brain), the audience can watch a film easily without actually having to work out what is going on. It shows the audience are manipulated and sometimes are influenced by what they received in watching a film, this is why some people shouldn't be exposed to certain films because they will copy what happens in the film (example - Jamie Bulger Case).
Uses and Gratifications Theory
This is when the audience can then go on to think about the film and maybe feel connected with whats happened, (example there own experience). This can be split into different sections.
Entertainment - Taking a break from everyday life, sitting down watching a film which is relaxing and enjoyable.
Personal relationships/social interaction - Identification characters (and whats happened to them) and being able to discuss the film with others.  ‡
Personal Identity - Where you compare your life to the characters, you relate to what situation they are in or what situation you wish to be in. You either feel alike with that character or really want to be that character and have there life.
Information - To learn about what is going on in the world (educating yourself).
Reception TheoryThis is when the audience watch a film, they are given the information but they have to piece together whats happening, they have to find out the plot. This is very different from just enjoying watching a film, you really need to figure out what the storyline is and think about what the resolution is of the film.

After learning about audience theory me and my group went off and needed to find out audience expectations of our film genre (tragic drama), we needed to know what they thought needed to be including in a tragic drama.
My Audience expectation task is on my group blog.