Institutional Name & Logo.

In this lesson me and my group had to come up with our institutional name and logo for our film.

 For our main institution we decided the name that we most preferred was the one we were originally given which was Pink Productions. We decided to stick with this name as it fitted in with our style of film but also was the kind of name which could easily relate to a lot of ideas.

We also came up with a second production name as we felt we needed another one which defined our group. We came up with different ideas of what this could be called and all agreed that the kind of name we wanted to go for was something that was quite innocent and child like. We then thought of different toys and objects associated with childhood and decided whether they worked or not. we came up with institution names such as; Finger puppet productions, Roundabout productions, The Music Box and Happy Bean productions.

In the end we decided we were keen on on Happy Bean as we felt this was the most original idea but also was not sure whether the audience would get the wrong impression before our film started and that they may think it was a film aimed at children.
We then decided that The Music Box was something that could fit into our film really well. We decided that the music made from the logo could be a light instrumental tune that could carry onto the beginning of our film.