Types of audience.

I was looking at the 2 different types of audience (Mass & Niche) to find out what one would suit my groups film opening best and what we would aim for.
I think a tragic drama could hit either a mass or a niche audience.

Mass -A mass audience is a large group, Hollywood films are usually considered mainstream, aiming at a mass audience along with blockbusters, Mass audiences watch films that are advertised absolutely everywhere in the public eye. They have the biggest Hollywood stars in mainstream films, and are also always played in cinemas.

Niche - A Niche audience is small and defined which has a particular special interest in a film genre. They watch films that aren't advertised globally but to a precised audience. The cast in there films are usually not very well known. The niche audience will have a specific interest and not a main genre (example comedy) it will be more defined.